Apple's Safari Intelligent Tracking Prevention (ITP), a privacy feature that enables the company's web browser to reject cookies and prevent marketers from prying into your browsing patterns, received a significant update on Tuesday. Apple WebKit engineer John Wilander claims that Safari now completely blocks third-party cookies. Because of this, no advertiser or website can automatically follow you throughout the web using typical tracking technology.
A major step forward for web privacy, it officially puts Apple's browser two full years ahead of Chrome after Google announced in January that it will gradually phase out third-party cookies but not completely until some point in 2022.
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