An airdrop is a promotion where a blockchain project gives away free tokens to participants. For aiding in spreading the news about a new cryptocurrency or project in the industry, tokens are typically given away for free to the cryptocurrency community. The free coins offered can be converted into a variety of cryptocurrencies, including BTC, ETH, and LTC.
A team behind an ICO project may look at the blockchain of an established token to gather up all of the people who have coins in their wallets rather than investing significant sums of money in marketing and publicizing a new project. Then, in accordance with the number of coins in the digital wallet, they will freely distribute their own money.
A person can participate in an airdrop by signing up on the website of a new blockchain project, providing information like their email address and bitcoin address, and sharing referral links with others.
https://www.investopedia.com/terms/a/airdrop-cryptocurrency.asp
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